Bethan KwaterskiCopy Lead
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Creative Oversight
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Copy Lead + Creative Oversight +
lululemon: No Holding Back
Can you taste the green juice and smell the locker room? That's January. Time to trade the holiday buzz for self-restraint. Or is it? This campaign invites you to challenge the new year reset and instead—have fun.
Bounce on the bed. Run like it’s recess. Move through the year with the same energy you felt on the eve of it. And when it feels like you’re doing it wrong, remember: When you stop trying so hard to find it, your full potential finds you.
Dr. Martens: Tough As You
Toughness is the power to bounce back—from setbacks, obstacles, and anything life throws at you. Just like these artists, who’ve overcome challenges time and again. Through them, we captured the spirit of the iconic Dr. Martens boot on film, using red-scale—an in-camera technique that turns imperfection into something striking.
Because sometimes, the greatest creativity is born from the toughest battles.
ASOS:
More Reasons to Move
Reps and routines? Love ’em. But this is a celebration of movement in all its unexpected forms.
An open invite to see movement differently—less pressure, more play. It’s time to connect, recharge, show up (and yeah, show off), or just shake it off.
From rooftop kickabout, to the long way home with your people—this activewear moves with you, and there’s always a reason to get moving.
lululemon:
Your Move ft. Jordan Clarkson
Ultimate performance isn’t just about pushing harder. It’s about knowing when to push and when to pause.
NBA star, Jordan Clarkson is proof that greatness comes from balancing mind and body—in gear that supports both.
This is an invitation to feel the same:
Find what grounds you. Chase what drives you. And move in a way that’s true—to you.
lululemon: Good Stuff
I lead with a sharp point of view and signature energy. These are glimpses of that direction—playful, purposeful, and just outside the box enough to still tick it.
